I came up with the BOOM party hat. Also fits beers.
We launched a web site to introduce BOOM.
I successfully pitched the idea of a fully operational BOOM bus. It was built by our friends at FigurePlant and toured the US. No else has a ride like this.
But, I won't lie. The gas mileage is not great.
The UE BOOM BUS was a key part of activations at music festivals such as Bonnaroo, where Sir Paul McCartney headlined. BOOM.